Glad and Vad are two characters created for a cleanliness campaign in Congo Brazzaville, spearheaded by the AVERDA Company. This initiative was dedicated to children and conducted in collaboration with the local education system to instill good hygiene habits from a young age.
The project deliverables included:
- An animated video
- Character creation
- Posters
- Flyers
- Coloring books and games
- Human-sized mascots
This comprehensive campaign aimed to engage and educate children, fostering a cleaner and healthier environment for future generations.